María Romero

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Digital product designer

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Based in Madrid

I participated, as UX designer, launching the first carbon footprint calculator for retail customers that is implemented by a bank in Spain. The aim of this project was defining a new feature that helped retail clients to be more sustainable.

In a fully Agile environment, we conducted co-creation sessions, benchmark, proof of concept, and developed prototypes using Miro, Sketch and Invision. My main task consisted of designing the wireframes that defined the feature from scratch and iterating the prototype, using BBVA’s design system and defining the corresponding user cases of the MVP.

Also, I collaborated with the research team, from conducting user interviews to validate the first prototype to defining the user personas.

This project consisted of redesigning the BBVA global design team’s website, alongside another UX designer. Our job was to redefine the content and information architecture to make it more useful for designers globally, as well as to give it a new, fresher visual appearance, since it also represents the team externally.

We carried out a brief guerrilla investigation and coordinated regularly with the different areas of the team that were responsible for every section. We also coordinated with developers and reviewed the results in production.

“Design Wednesday podcast” is a new format for a series of design dissemination events that BBVA has been organizing for years for the spanish design community.

I have been leading the podcast for more than two years, defining the topics, participants, script and co-hosting.

It premiered in September 2020, with monthly episodes that features collaborators with a long professional career that talk about current issues in the design sector.

At the moment, the podcast is listened in more than 40 countries monthly and we’ve been growing +45% our listeners base every year.